Vistaar Pricing Solutions – Achieve Pricing Excellence with Vistaar’s Analytical Pricing Software

Why Us?

Competitive advantage via profitable growth

Just growth is not enough. CEO and directors want profitable growth. Companies growing both revenue and margin create three times the shareholder value of those increasing revenue alone.

Marketing and sales directly influence profitable growth. Decisions on pricing, promotions, channel incentives, product lifecycle, and response to competitors - affect volume, mix, and overall profit realization. As a result sales and marketing executives have moved beyond their traditional measures of volume increases and market share growth. Today, they measure themselves on tangible contribution to both top and bottom line.

That's where we help.

Profitable decisions need fact-based insights

Until now, product marketing, pricing and sales operations teams have had almost no analytical support to ensure profitable decisions, and predict the impact on revenue and margin.

They have had to make do with Excel spreadsheet analysis, meetings, and a generous dose of "gut feel." The sheer volume of information about products, customers, and competitors makes this approach untenable, especially in large companies with large product or service portfolios and multiple groups of stakeholders.

These teams need better analytical support to accurately analyze customer, product, or service profitability. To understand, actual price realization, channel pull-through, and product transition impact. To analyze and effectively counter competitor offerings.

Vistaar offers all this and more: the ability to easily evaluate alternatives, and understand the impact of actions on financial and operational targets. In turn, executives have visibility into actual revenue and margin realization at granular levels of their product and customer portfolios.

Why does it matter?

It matters because companies lose millions of margin dollars every day due to sub-optimal pricing, promotion, product mix, competitive response, and customer decisions. Organizations arming their product marketing and sales teams with the ability to make margin-enhancing decisions in these areas can carve out a greater share of the industry profit pool and gain long lasting competitive advantage.

That's what we do.

Vistaar is the only solution in the market focused on providing a common, easy-to-use analytical solution for product marketing, pricing and sales operations groups. Our solution can typically help drive a 5% - 10% increase in revenue and 3% - 8% improvement in operating margin.

Solve the problem today.

Email or call us at (973) 434-6196 for more information or to schedule a product demo.