Vistaar Pricing Software for Product Marketing

Solutions > Product Marketing

Act based on revenue and margin impact — rather than on Excel and intuition

If you're in product marketing or product management (the terms are often used interchangeably, though some companies have more strict definitions) no doubt you feel the weight of responsibility for your products' success.

Your guidance on volume, market share, product mix, and portfolio performance drives business unit and corporate financial forecasts. And your company stock price is directly tied to achievement of these financial projections.

You understand the implications of sub-optimal product forecasting, product transitions, pricing, and response to competitors: excess inventory, loss of market share, revenue and earnings shortfalls...

Product managers in large companies with hundreds of products, multiple product platforms, and diverse customer segments need to make these decisions based on revenue and margin contribution.

This is hard to do if your only tools are Excel spreadsheets, reporting solutions, and a heavy dose of intuition.

This is where we can help. We have built the first analytical solution specifically designed for product management and product marketing users.

You can do better!

Learn how we can help you improve:

Product forecasting
Pricing
Portfolio planning
Competitor and market analysis
Customer and product profitability analysis
Promotions planning

We'll help you pull together the right data, too.

Why Vistaar for product marketing and product management?

Marketing has always been an interesting combination of creativity and fact-based analysis. Now there is more pressure than ever to measure marketing contribution to P&L. — CMO Council / BPM Forum study

In the "Market Vigilance" study, virtually all of the 150 executives surveyed said they have no systems designed to address their needs in product marketing and product management. This despite the widespread implementation of company-wide ERP systems, CRM tools and internal applications.

Vistaar's solution was built to address those needs. We used the survey results as well as the input from dozens of product management and product marketing users. We delivered what you asked for:

A way to overcome the nagging problem of inconsistent data, which you have to collect from dozens of internal and external sources.
A way to improve product forecasting, pricing, promotions, and management of product transitions.
A way to easily understand implications of your decisions on the overall product portfolio.
A way to use scenario planning to understand revenue and margin impact. You will no longer have to rely just on gut feel.
And a way to collaborate efficiently using consistent data and analytics across stakeholders.

Email or call us at (973) 434-6196 for more information or to schedule a product demo.