Maximize the Potential of Your Overall Product Portfolio
Large companies struggle with the complexities of managing broad product and service portfolios. Today, uncoordinated management of existing portfolios and poor marketing planning leads these companies to leave millions of dollars in revenue on the table.
Most companies focus the majority of their attention on new product introduction. Existing product lines and platforms are often left behind, to be managed in a disconnected fashion through multiple independent programs. In many cases, the people responsible for managing individual products have almost no way to quickly predict how their decisions will affect other areas of the portfolio. They also have limited visibility into the P&L impact of these actions. As a result, few organizations are able to effectively manage their entire portfolio of existing products in a way that maximizes financial and business results.
Sophisticated Product Portfolio Management, Made Deceptively Simple
Vistaar resolves these issues with its unified, fact-based approach to product portfolio management. Vistaar enables shared scenario planning, so that everyone involved can easily view the connections among the various activities, and the broader implications of changes in any one area. Teams can perform "what if" analysis and quickly choose the best course of action. Other capabilities include:
- Manage bundles and configured products: Identify opportunities, test offerings and track performance of complex products and bundles containing multiple components
- Multiple Versions of Data: Access consistent data on markets, costs, product lifecycle, competitors, and product pricing. Analyze past performance and manage forecasts in one environment
- Scenario Planning: Test price points and see the impact of forecast changes on revenue and margin at any level of the business
- Rapid Response: Adjust forecasts for products, product lines, and the entire portfolio on-the-fly as business conditions change
Vistaar’s product portfolio management solution not only improves the product team’s performance, but also gives management a real-time view of business results. It helps ensure that every product decision is in harmony with the company's overall business objectives. Click here to learn how a Fortune 300 medical devices company uses Vistaar for business planning and portfolio management.
